Every dental practice small, medium or large needs a “Dental Patient Acquisition Process” to attract new patients. This is not a new requirement, it’s as old as business itself. When economic down turns in the economy occur dental practices need to reflect on operational effectiveness, and look to improve performance in all aspect of their business. One important area is the “Dental Patient Acquisition Process.”

Implementing response driven “Dental Patient Acquisition Process” campaigns are essential for maintaining lead generation and acquiring new patients, which should not be time consuming or an expensive process. Four tangible solutions you can use to implement your “Dental Patient Acquisition Process” and make marketing simple, secure and efficient.

1. Using World-Wide Web to drive Traffic to your Web-Presence: Patients find you through Social News, Social Networking, Social Booking, Search Engine Optimization, Search Engine Marketing (Pay Per-Click) and Published Content. Focus your marketing resources on campaigns and initiatives that deliver ROI; analyze trends, market research, conversion rates, geographic locations, and manage ad word buying for best results.

2. Provide Value when Patients Visit Web-Presence: The World Wide Web offers tremendous opportunities and challenges in providing access to information. It is important to provide content that is timely, accurate and understandable, delivered by systems that are friendly and easy to use; and in the final analysis, capable of empowering users to make informed decisions.

3. Capturing Leads In Patient Relationship Management (PRM) Environment: Tight Integration of Web-PRM to capture client information for follow-up and promotion. It is important to have (call to action) functions built-in to web-site. Patient Relationship Manage (PRM) for Patients, “Cold Leads.” Patients who are not ready to embrace your product or service can receive communication on a timely basis to maintain interest until they are ready to make decision.

4. Sequence Follow-up Emails, Faxes or Voice Broadcast: Remind patients of appointments, and your dental practice can email patients other information on product promotions, birthdays and other important dates. PRM for Clients, “Hot Leads.” A repeatable sales process will be developed for each dental practice to procure clients who have immediate requirements for their products or services through outbound marketing campaigns.

Dental practices that traditionally increase the number of patients through referrals from satisfied customers will love the “Dental Patient Acquisition Process;” it is a referral program on steroids!